iLeads

iLeads has operated in the insurance lead generation space for over two decades, providing shared leads across life, health, and Medicare verticals. Their longevity in the market speaks to a consistent, if unremarkable, product. They generate leads primarily through a network of insurance comparison and information websites.

The platform offers standard filtering options for geography, age, and coverage type, with pricing in the $15-30 range for shared leads. iLeads' strength is reliability — they have been around long enough to have stable lead sources and consistent delivery. Their Medicare leads, in particular, have a decent reputation during open enrollment periods when consumer demand is high.

Like most shared lead providers, the fundamental challenge is competition. Your leads are going to other agents simultaneously, and the speed-to-contact game determines outcomes more than lead quality. iLeads does not offer anything particularly innovative or differentiated from other shared lead vendors, which means your experience will largely mirror the broader shared lead market — workable for agents with fast follow-up systems, frustrating for those who cannot call immediately.